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Agnès b. started designing menswear in 1981 after observing men appropriate clothes designed for women. She opened her first international store on Prince Street in New York's SoHo district in 1983. Her enthusiasm for the city stemmed from her love of the American crime film genre, dubbed film noir in France. This interest extended to the store's decor, which included vintage, oversized movie posters. The one-sheets would eventually draw the attention of filmmaker Harmony Korine, who would begin an artistic collaboration with agnès in 1999. agnès b. launched "Le B Perfume" in 1987, a skincare and cosmetics line. Over time, her designs would grow to include maternity wear, shoes, and bags. Additionally, agnès b. has designed watches and eyewear for Seiko and a beauty line for L'Oréal. She has shops in London, Amsterdam, Singapore, Taipei, Tokyo, Hong Kong, and New York with more to open in Beijing and Shanghai. agnès b. now operates two stores in the United States, both in Manhattan, with a third set to open at 50 Howard Street in the spring of 2011.

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